5G Technology in 2020
In a world gone mad for mobile, arguably one of the most significant digital marketing trends of 2020 is the dawn of 5G technology, or fifth generation of mobile technology. This update heralds a new era of digital communications and its impact will be felt across virtually every industry.
Asha Keddy of Intel says:
“5G will enable a fully-mobile and connected society — unleashing human and technological possibility, and fuelling business and financial opportunity.”
As Adage puts it:
“The arrival of 5G may also finally bring millions of rural consumers into the high-speed data lanes where marketers increasingly sell their products. It might even disrupt the digital duopoly of Google and Facebook by arming telecom companies with unprecedented data for ad services.”
T-Mobile points to the benefits 5G speed has for the burgeoning augmented reality industry, noting how it could be instrumental in developing a virtual heads-up display. As this picture below shows, 5G Internet speeds can help cyclists spot danger from all sides:
The European Union has an ambitious 5G action plan that includes uninterrupted 5G coverage for major roads and railways by 2025. What’s more is that the technology is expected to power a staggering one hundredfold increase in the number of connected devices. Of course, this brings up concerns of adverse effects on health and the environment from RF (radio frequency) radiation, the electromagnetic emissions produced by wireless phones, but that is a topic for another article.
All that is to say 5G technology will transform how we access online content, from digital marketers to the average user.