Closing calls are sexy. They’re the calls where a deal gets moved across the line, contracts get signed, and you earn your commission checks. But closing calls are a bit of a fait accompli. [...]

The next evolution of marketing is upon us. The sharp uptake in consumer use of messaging apps, the shift in content consumption from text to video and audio, and the finally consumer-ready [...]

Well, it’s a strategy for your digital marketing efforts, right? Or are we wanting to understand a little more of the ins and outs? Either way, let’s look at what is usually considered part of a [...]

Writing is easy. Most people can do it. If you’re reading this, you can write. But can you write well? Does your writing connect with people?

Social media acronyms are the airport codes of the Internet. You need to know them to get where you’re going, and you usually have to pick them up on the fly. We’ve all experienced that [...]

Polls on social networks have been incredibly successful this year. You can now create polls with Facebook about any subject or topic related to your sector. Go ahead and start creating your [...]

Entrepreneurs have energy and passion, but those vital elements can misfire without clear direction and a purpose-driven plan. Identifying potential pitfalls can help.

Remember when businesses used to shun social media? Facebook and Twitter were distractions, not business opportunities, and people interacted almost exclusively with other people online. Those [...]

If you have any marketing savvy at all in today’s tech-driven world, you know that it’s essential to have a social media presence, and Facebook is the king.

Although most businesses have been engaging with their audience on social media platforms for over a decade, the introduction of new sites, trends, and functions mean that this sphere is constantly

Online customer reviews have consistently been shown to have the most impact on search rankings, especially for local search.

For growing businesses today, you can’t afford to ignore the younger generations. Millennials are now the largest living generation in the United States, and Generation Z is rapidly growing in [...]

From outlawing mobile phones in class to fully embracing them, the student engagement app revolution couldn’t have arrived at a better time. Today, it is no longer illegal for students to bring [...]

Email marketing is dead and social media marketing is taking over. Right? Well, not exactly. While social media marketing is the future, email marketing still drives lots of successes. Email has [...]

Instagram’s purchase by Facebook has made the platform even stronger. Right now, Instagram has more than one billion active users monthly, which makes it one of the biggest social media networks [...]

Social Media Examiner recently released the results of their 2019 marketing poll. As expected, the poll shows that Facebook continues to be the most popular social media channel among marketers.

When considering how mobile technology will develop over the next couple of years, it is important to look at the increase in technological innovations currently being made and how this will [...]

In response, global brands continue to make localization a key focus in their marketing efforts. The hope is that by tailoring their messages to smaller, more unique audiences, they can retain [...]

Link to their blog posts from within your blog posts. If you do this regularly, they’ll start to take notice.